WHY CHOOSE US
Now more than ever understanding your customers and their expectations will be vital to provide the best experience and to support your return to growth in the new 'travel normal' .
Our philosophy is to share our knowledge and experience with our clients, and work together in developing passenger research programmes to facilitate strategic decision-making and transferring our know-how to your team.
KPI's in-depth market research is more than just a marketing tool - it supports a range of strategic business objectives driving the continued success of your airport and destination.
Talk to us and see how we can assist you to better understand your market and ultimately, grow your business.
The “New Travel Normal” is changing and re-prioritizing the needs and expectations of Air Travelers in North America.
Throughout 2020, KPI Aviation Marketing Solutions conducted online surveys targeting air travelers across North America and gained useful insights into passenger expectations and actions in the current climate. Regular surveys took place to understand the evolving trends in travelers' sentiment
towards the current and future state of air travel.
Passenger personas provide an insightful depiction of an airport’s typical ‘fictional’ passenger, animating their personality and values enabling the creation of a detailed story around the actions and motivations of that passenger resulting in the ability to deliver more customized products and services that improve the passengers’ travel experience and increase their satisfaction and ultimately, restore their trust in airports.
Learn more in the full report below.
Airports should visibly implement
Health and Sanitization Protocols as identified in
KPI North America’s survey of air travelers in the USA and Canada.
COVID-19 has brought air traffic worldwide almost to a halt with some airports in North America
reporting as much as a 95% decline in air traffic during March and April. Industry analysts predict that
air travel will again pick up but much like many other aspects of life,
airports are also preparing for the new ‘normal’ when it comes to air travel post COVID-19.
At KPI we wanted to do what we do best – paint the picture of the current and future state of air travel
by talking to passengers across North America. We asked about their current and future behaviors,
attitudes, and beliefs about air travel and the airport experience.
Read our survey below to
understand more.
.
Passenger expectations post COVID-19 (pdf)
DownloadGet in touch for details of how you can access our monthly passenger expectations survey
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